Posted February 08, 2017

History of UM

UM is a motorcycle brand born in America and was first registered with the U.S. Trademark and Patent Office in the early 2000's by its founders, the Villegas Family. It would be fair to say that UM's young history was marked by the family's patriarch, Mr. Octavio Villegas Llano, who since his early years, dreamt of creating transportation possibilities and was a great entrepreneur, founding automotive plants, distribution companies of Asian vehicles and a wide range of transportation products from trolley buses to three wheelers. Inspired by the precarious living conditions of the Latin American population of the mid-20th Century, Mr. Villegas was always creating and offering transportation products and opportunities to the low and mid-income population, with the hope of changing their lives.

Since the early days of the UM brand, its founders realised that without innovation the brand would not reach the Company's vision of making the motorcycle a central element in the life of its customers, it would simply remain as a transportation element no different from other brands. This is why, on the aesthetic side, an impressive design has been and will always be a main factor in the UM product's essence. On the practical side, innovations in safety and comfort will be as important. The UM brand has an in-house design team and works with world-class design houses and designers to achieve its goal: to create an inspirational motorcycle affordable for all.

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