At UM, we strive to be more than a world-class motorcycle company. By pushing the boundaries of innovation, by providing exhilarating design at affordable prices, by offering both reliable service and serious fun, we create something bigger than ourselves. We create a feeling shared by UM associates and riders alike worldwide; an energy of excitement and camaraderie that sets us apart from the status quo. It is this energy that brings us together and drives us to the cutting edge.
UM aims to position itself as a world leader in the motorcycle industry, establishing a strong, reliable network of suppliers and distributors along the way. With every sale, every service, every new design, we take one more innovative step toward exceeding traditional standards of quality, service, and price.
Key innovations such as the LED 360 safety system, SAM and the UM "ComfortGel" Seat have been created by UM's engineers and designers with the only goal in mind of making the customer's riding experience safer and more comfortable. A revolutionary wave of new innovations are on their way in the UM's R&D Team so that in the coming years the UM brand can impact the lives of millions of customers that will always see in the UM products a distinctive sign of respect and understanding for their daily activities, bringing them productivity, pride and joy like no other motorcycle brand has ever done. For the UM family, the journey has just begun.
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